Memorial Day is an official time of appreciation where we honor and mourn those who died while serving in the United States armed forces. For many, it’s also the unofficial start of summer – a time to fire up the backyard grill, jump in the pool, and adorn picnic tables with decorations that celebrate everything that is red, white, and blue.
Like most federal holidays with a three-day weekend, it’s also one of the biggest sales events of the year for major retailers. For Memorial Day specifically, big-ticket items like mattresses are often marked down to their lowest price you’ll find outside of Black Friday and Cyber Monday. So if you’ve been holding out for that great price or think you may need a new mattress soon, it’s an opportune time to buy.
This year, Memorial Day will be observed on May 29 (the last Monday in May), but holiday sales will be running all weekend long, with some sales starting a week or more in advance. Buying a mattress is a major investment both for your sleep health and your wallet. We’ll help you navigate the best online mattress sales for Memorial Day 2023 as well as some of the top deals on popular bedding and accessories. We’ll also cover a few of our favorite mattresses on sale this year and give you some tips for buying online.
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Our Favorite Products for Memorial Day
Helix Midnight
Details
Trial Length 100 nights (30-night requirement)
Warranty 10 Year, Limited
Trial Length / Warranty
100 nights (30-night requirement) / 10 Year, Limited
Type Hybrid
Firmness Medium Firm (6)
Price $749 – $1,399
The Sleep Doctor’s Discount:
Get 20% off sitewide + 2 free Dream Pillows with mattress purchase. Code: MEMORIALDAY20
Valid: 6/5 – 6/18
What Our Sleep Experts Say:
“With the Helix Midnight, you’re really getting the feel of a classic hybrid without shelling out for hybrid prices. The memory foam and coils give you this combo of support and pressure relief that fits the needs of most sleepers. Helix has a whole line of beds that are as well-made and well-priced in different firmness levels, if the Midnight isn’t your speed.”
– David Rubin, Director of Product Testing
Why It’s Great:
The Helix Midnight is a hybrid mattress that rates at a medium firm (6) on our 10-point firmness scale. Our testing shows that layers of memory foam and polyfoam give the surface a plush feel that takes the pressure off common pain points like the hips and shoulders. The bed’s core uses pocketed coils to provide even support throughout the bed. In other words, the Helix Midnight provides a balance of contouring and support that meets the needs of a variety of sleepers.
Who Should Get It:
Our testers find that the Helix Midnight Mattress is a great choice for side, back, and stomach sleepers who weigh up to 230 pounds.
The thing about Helix is they have a line of beds that are dialed into the needs of different sleepers, so there’s a little something for everyone if the Midnight’s not a fit for you.
Helix’s hybrids are also pretty competitively priced, so their lineup is a good choice for anyone shopping on a budget.
DreamCloud Mattress
Details
Trial Length 365 nights (30-night requirement)
Warranty Lifetime, limited
Trial Length / Warranty
365 nights (30-night requirement) / Lifetime, limited
Type Hybrid
Firmness Medium Firm (6)
Price $799 – $1,499
The Sleep Doctor’s Discount:
Get 40% off all DreamCloud mattresses
Valid: 5/9 – 6/5
What Our Sleep Experts Say:
“I love recommending the DreamCloud Mattress to friends and family because it’s such a solid crowd-pleaser. Hot sleepers, cold sleepers, back sleepers, side sleepers, it’s a good bet for a lot of people. And if it’s not for you, DreamCloud has a really long 365-night trial so you have plenty of time to return it.”
– Garen Glazier, Product Tester
Why It’s Great:
The DreamCloud Mattress is a classic hybrid made with high-quality materials. Our testing shows strong, well-rounded performance in multiple areas. The cashmere-blend cover and gel-infused memory foam combine with a sturdy coil base, giving it high scores in pressure relief, motion isolation, temperature control, and edge support.
Who Should Get It:
The DreamCloud does a great job of balancing pressure relief with support for most sleepers – we find that side, back, and stomach sleepers all sleep comfortably.
DreamCloud is a luxury line, so they’re great if you’re someone who really wants to invest in your sleep. That being said, their base model is available at a good price for what you get.
The DreamCloud’s performance is well-rounded, with a little something for everyone, so it’s a good pick for couples and hot sleepers.
WinkBed
Details
Trial Length 120 nights (30 night requirement)
Warranty Lifetime, Limited
Trial Length / Warranty
120 nights (30 night requirement) / Lifetime, Limited
Type Innerspring
Firmness Medium Soft (4), Medium Firm (6), Firm (7), Firm (8)
Price $1,149 – $2,049
The Sleep Doctor’s Discount:
Get $300 off all WinkBed mattresses
Valid: Happening now
What Our Sleep Experts Say:
“The WinkBed provides plenty of cushioning for common sore spots, without making you feel too stuck in the bed. There’s four really different firmness options here, so there’s a good option for virtually anyone. The WinkBed has really strong support, so I’ve found you can go a bit softer than you normally would with the WinkBed and still keep your body aligned and feeling good.”
– David Rubin, Director of Product Testing
Why It’s Great:
The WinkBed Mattress is a luxury hybrid that comes in four firmness options that translate to medium soft (4), medium firm (6), firm (7), or firm (8). Each of these firmnesses come with their own benefits, but our testing team found that all versions score high when it comes to motion isolation, temperature control, and edge support.
All four firmness options use zoned, pocketed coils in the core that provide strong, targeted support for your body. The comfort layers are all made up of pressure-relieving foams, and the firmest option has an extra layer made of latex.
Who Should Get It:
Our testing team found the bed pretty breathable and good at wicking away heat, so the WinkBed is a good match for hot sleepers.
Performance-wise, the softer models are better for side sleepers, while the firmer models are better for back and stomach sleepers. There’s an option for any kind of sleeper here.
The WinkBed is a luxury hybrid, so its price-point is a bit higher, but if you shop at the right time, you can usually get a pretty good deal. Overall, it’s a really good value if you’ve got a bit more in your budget.
Nectar Mattress
Details
Trial Length 365 nights
Warranty Lifetime, Limited
Trial Length / Warranty
365 nights / Lifetime, Limited
Type Foam
Firmness Medium Firm (6)
Price $359 – $1,098
The Sleep Doctor’s Discount:
Get 33% off sitewide
Valid: 5/9 – 6/5
What Our Sleep Experts Say:
“There are a few memory foam beds that I’d say are the memory foam beds, and the Nectar Mattress is one of them. It’s made from good materials, it’s really built for side sleepers, its performance is at least solid all around, and you can usually get a good deal on it. If you’re thinking about memory foam, the Nectar is a really accessible way to try it out.”
– Garen Glazier, Product Tester
Why It’s Great:
The Nectar Mattress is an all-foam bed that rates at a middle-of-the-road medium firm (6). Our testing shows the Nectar is great at absorbing movement and relieving pressure points, thanks to its memory foam and polyfoam layers. It gives you the hugging feel of memory foam, but it’s also designed with some cooling features in mind so it doesn’t run as hot as a traditional memory foam mattress.
Who Should Get It:
The Nectar Mattress soaks up movement pretty well, so it’s a good option for couples and light sleepers.
The memory foam construction performs best for side sleepers, but it’s also got good support and comfort for sleepers under 230 pounds.
The Nectar’s got a below-average price-point and usually comes with bonus deals, so it’s a good option for value seekers and shoppers on a budget.
Saatva Classic
Details
Trial Length 365 Nights ($99 Return Fee)
Warranty Lifetime, Limited
Trial Length / Warranty
365 Nights ($99 Return Fee) / Lifetime, Limited
Type Innerspring
Firmness Soft (3), Medium Firm (6), Firm (8)
Price $995 – $2,710
The Sleep Doctor’s Discount:
Save up to $600 on Saatva mattresses
Valid: 5/12 – 6/5
What Our Sleep Experts Say:
“The Saatva Classic has really strong performance all around, so it’s very supportive, good at relieving pressure points, breathable, and easy to get in and out of. Although it’s made with foams, it’s got a bouncy feel to it that makes it a good, less expensive alternative to a latex bed. If you go for the medium firm (6), you’ve got a solid option that most people would be pretty happy sleeping on.”
– David Rubin, Director of Product Testing
Why It’s Great:
The Saatva Classic is a luxury hybrid mattress that lets you choose your bed’s firmness and height. It comes in three firmness options: soft (3), medium firm (6), and firm (8). The two height options are 11.5 inches and 14.5 inches. These options have slightly different constructions, but all three models are made with strong coil layers, an organic cotton cover, memory foam, and polyfoam. The high-quality construction gives it standout performance and broad appeal.
Who Should Get It:
Based on its performance in our test lab, the Saatva Classic is a good match for hot sleepers and couples.
The softest model is a hit with side sleepers and sleepers under 130 pounds, the medium firm has well rounded performance for most sleepers, and the firmest version is a good match for back sleepers, stomach sleepers, and sleepers over 230 pounds.
The Saatva Classic comes in at an affordable price compared to other luxury hybrids, so it’s good if you’re looking for a deal. It also comes with a long 365-night trial period for returns and a lifetime warranty.
Brooklyn Bedding Aurora Luxe
Details
Trial Length 120 nights (30-night requirement)
Warranty 10 Year, Limited
Trial Length / Warranty
120 nights (30-night requirement) / 10 Year, Limited
Type Hybrid
Firmness Medium Soft (4), Medium Firm (6), Firm (7)
Price $749 – $1,699
The Sleep Doctor’s Discount:
Get 25% off sitewide with code: MEMORIAL25
Valid: 5/30 – 6/6
What Our Sleep Experts Say:
“I’ve noticed the Aurora Luxe is a hit in our test lab because it hones in on two of the most important components of comfort for a mattress: contouring and support. The foam layers contour well around your body to relieve pressure, while the bed’s core provides zoned support that targets different areas of your body with just the right amount of pushback. Last thing I’ll say is the Aurora Luxe’s multiple cooling features work well together to keep you sleeping cool throughout the night.”
– Garen Glazier, Product Tester
Why It’s Great:
Brooklyn Bedding’s Aurora Luxe Mattress is a hybrid model that provides three firmness options: medium soft (4), medium firm (6), and firm (7). The Aurora Luxe is designed with multiple cooling features in mind, from a breathable support core to a cover made from a phase change material that’s designed to dissipate heat. Multiple layers of polyfoam and memory foam provide plenty of cushioning to areas that need it, like the hips, shoulders, and back.
Who Should Get It:
Our testing team found that the Aurora Luxe has strong motion isolation, so it’s good if you share the bed, whether you’re a couple, or you have kids or pets.
The softest version of the Aurora Luxe is better for side sleepers and sleepers under 130 pounds, while the firmer models are better fits for back sleepers, stomach sleepers, and sleepers over 230 pounds.
The Aurora Luxe is very breathable with good cooling features built in, so it’s a great choice for hot sleepers.
Best Bedding Sales
Best Bedding Sales
Save an extra 20%
Get an extra 20% off bed bundles with code: SUMMERDREAM
5/24 – 5/30
20% off
Enjoy 20% off sitewide
5/24 – 5/31
30% off
Get up to 30% off sitewide wth code: TSDSALE
5/20 – 5/30
20% off
Save 20% sitewide
5/24 – 5/31
20% off
Memorial Day sale: save 20% sitewide
5/25 – 5/29
Up to 20% off
Save up to 20% on select bedding. Buy one pillow, get 50% off the second pillow
5/9 – 6/5
Up to 50% off
Save up to 50% sitewide
5/26 – 5/31
20% off
20% off sitewide with code MEMDAY2023
5/24 – 5/31
All Mattress Sales
All Mattress Sales
35% off
35% off sitewide + $400 in free sleep accessories with mattress purchase. Code: MEMDAY
5/2 – 6/5
Up to $900 off select mattresses
Save up to $900 on select Beautyrest Black or Beautyrest Black Hybrid adjustable sets
5/10 – 6/13
20% off
20% off sitewide + 2 free Eco-Rest Pillows with mattress purchase. Code: MEMORIALDAY20
6/5 – 6/18
10% off
10% off sitewide with code: HONOR
5/16 – 6/5
25% off
25% off sitewide with code: MEMORIAL25
5/30 – 6/6
Save up to 20%
20% off mattresses, pillows and sheets. 10% off everything else. Code: MDAY23-C
5/30 – 6/6
35% off
Save 35% on all Mattresses + free pillows & sheets (up to $199 value)
Happening now
40% off
40% off all mattresses
5/9 – 6/5
60% off
Save 60% on Emma mattresses
5/22 – 6/11
20% off
20% off sitewide + 2 free Dream Pillows with mattress purchase. Code: MEMORIALDAY20
6/5 – 6/18
$600 off
$600 off organic, natural, and hybrid latex mattresses
5/10 – 5/31
Up to $200 off
Up to $200 off mattresses + free bamboo sheets and 2 free pillows
5/1 – 6/5
25% off sitewide
Save 25% on all mattresses and sitewide (excluding Molecule Reflex collection) with code: ONECARE
5/16 – 6/3
15% off
Save 15% sitewide on My Green Mattress products
5/12 – 5/30
Up to 50% off
Save up to 50% on mattresses (up to $880 in savings)
5/1 – 5/31
Save 35%
35% off mattresses plus two free pillows with our special code SFSAVE
5/13 – 5/31
Up to $900 off
Save up to $900 on Serta iComfort + select adjustable bases
5/10 – 6/13
Up to 65% off
Save up to 65% with code: SLEEP
5/10 – 6/4
Up to $500 off
Save up to $500 on select adjustable mattress sets + $300 in free accessories with select mattress purchase
Happening now
Up to 40% off
Save up to $775 on select mattresses and up to 40% on bedding, accessories & furniture
5/9 – 6/4
Where to Buy a Mattress on Memorial Day
As Memorial Day weekend approaches, you’ll find no shortage of big mattress sales both online and in brick-and-mortar stores. Both options have contrasting pros and cons, but we highly recommend buying your next mattress online for the best overall value. You won’t be limited to the deals of your local retailer and can instead take advantage of mattress sales across dozens of internet retailers.
Additionally, there’s a wealth of knowledge online to help you find a mattress that’s a match for your unique sleep needs. Plus, most online mattress stores provide no-risk sleep trials and excellent customer service to help make sure you are satisfied with your purchase.
Buying Online Pros and Cons
Pros
- Easier to find the lowest available pricing
- More options to choose from
- Shop at your own pace and on your own hours
- Easy access to product information and reviews
- Long sleep trials to try out a mattress
Cons
- Can’t physically touch the mattress before purchase
- No in-person advice from a product expert
- Too many options may feel overwhelming
- Easy to get sidetracked by other activities online
- White Glove Delivery may not be available
Buying In-Store Pros and Cons
Pros
- Feel and see the mattress yourself before buying
- See multiple models side by side
- Get advice from knowledgeable salespeople
- Prices may be open to negotiation
- White Glove Delivery and old mattress removal options are often available
Cons
- Prices tend to be higher due to overhead costs
- Limited models to choose from at any given location
- May feel pressured to make a purchase by pushy salespeople
- Product info may be limited
- Sleep trials may not be available, and exchange and return fees are common
Benefits of Shopping Online During Memorial Day Sales
There are many benefits to shopping online for your mattress during Memorial Day. You may find lower prices and more options, for example. You can also shop when it’s convenient for you without pressure from the sales staff.
Better Prices Compared to In-Store Purchases
It’s usually easier to find a better price online than shopping in person. This is especially true for mattresses, as operating a brick-and-mortar store requires a number of overhead costs, like staffing and monthly rent for a space large enough to display mattresses. Unfortunately, store owners often pass these overhead costs on to consumers by raising the sticker price of the items in the store.
Online mattress stores have fewer financial burdens, meaning they can keep those prices lower and more competitive since online shoppers can easily compare different prices between multiple stores. Also, you can often take advantage of direct-to-consumer pricing where your mattress is shipped from the brand manufacturer to you.
Larger Selection of Mattresses
When shopping for a mattress in person, your options may be bound by the brands and models each store sells and the inventory they have on hand. You can only fit so many mattresses in a physical store, and fewer options may leave you feeling like you “settled” on a mattress rather than finding one you really like.
Online shopping, on the other hand, allows you to choose a mattress that’s right for you among every model available from multiple brands. You’ll also have access to more information about each mattress, making it easier to compare the features of the ones you like.
Pressure-Free Shopping Experience
A mattress is a big investment, and the last thing you want is commission-driven salespeople pushing you to make a purchase before you’re ready. With online shopping, you can browse at your own pace and make well-informed decisions that serve only your best interests.
Additionally, Memorial Day weekend is often one of the busiest times of the year for local retailers. As store staff handle the influx of the shoppers, you may find it difficult to get helpful advice on each mattress you’re interested in. You may even feel more pressured than usual by salespeople who are looking to complete the sale as quickly as possible as they move from customer to customer.
Convenience and Comfort From Your Home
Buying at a brick-and-mortar store means taking time out of your day to visit during store hours. It also means maneuvering through crowds of holiday shoppers to try out the products you’re interested in, not to mention dealing with busy local traffic, finding a place to park, and standing in long lines. When buying a mattress online, you can conveniently shop any time of the day or night, without leaving the comfort of your own home.
Company websites also provide a wealth of information to help you make an informed decision. Most online mattress brands offer free shipping as well, meaning coordinating the delivery of your mattress is one less logistical hassle you have to worry about.
Sleep Trials and Free Returns
One reason you may want to visit a mattress store near you is to physically touch and try out the mattress before buying it. But this method of trying out a mattress can often be deceptive, as spending a few minutes on a mattress is unlikely to reflect what it’s like to really sleep on it. To accurately gauge a mattress, it can take several nights, weeks, or longer to adjust to it and learn how your body responds.
For this reason, most online mattress brands offer sleep trials where you can try out a mattress for several months before deciding to keep it or return it. Typically, these returns are free and provide you with a full refund and free return delivery. Brick-and-mortar stores generally don’t accept returns. If they do, customers usually pay for restocking.
Tips for Memorial Day Mattress Shopping
When shopping for a mattress during Memorial Day, there are strategies you can use to avoid feeling overwhelmed. There are many brands, models, and sales out there, so it’s easy to feel stressed or second-guess yourself if you haven’t done your homework beforehand. These tips can help you avoid last-minute decisions and choose the best mattress for you.
Read Third-Party Mattress Reviews for Unbiased Opinions
Third-party mattress reviews provide impartial evaluations of products to assist you with choosing the right bed for your sleep needs and preferences. For the best reviews, look for websites that conduct their own independent in-house testing of each mattress. These reviews often include information about materials, construction, performance, and pricing. Lastly, review sites often keep track of current mattress sales and discounts as well, including coupon codes to help save you money.
Buy Directly from the Brand for the Best Savings
Most online mattress companies provide direct-to-consumer pricing. This means the mattress price is usually the lowest price available and isn’t inflated due to overhead costs or other expenses that third-party retailers and brick-and-mortar stores may charge. Additionally, buying directly from the brand usually equates to better customer service and policies, such as free shipping, exceptional warranties, lengthy sleep trials, and easier returns.
Look for Bundle Deals
If you’re in the market for a new mattress, you may be looking for new bedding and accessories as well, especially if your new mattress is a different size. Along with discounts on mattresses, many brands also offer Memorial Day price drops on items like pillows, sheets, mattress toppers, and bed frames. Plus, some brands bundle these items as freebies with mattress purchases, increasing your total savings even more.
Sign Up for Email Alerts for Early Access Sales
If you have a preferred mattress brand, visit their website and sign up for email newsletters. These alerts contain information about product releases, sales, and other cost-saving info. Signing up with a company before Memorial Day may also give you early access to deals or special coupons that you can use.
Check Customer Policies
When purchasing a mattress online, check out the brand’s policies. It’s important to know how your product will ship, the length of the sleep trial, how to make a return, and what a warranty covers. If you can’t find these details on the website, reach out to customer service agents who will be able to help provide you with additional information.
Finally, check the brand’s policies for special groups and classes – like active military, veterans, first responders, teachers, students, and more – that may have access to exclusive discounts. These discounts are typically available year round, and some may stack with Memorial Day promotions for additional savings on your purchase.
